PERFUME.SUCKS challenges the traditional perfume industry's mystification with radical transparency. Founded by Swiss perfumer Andreas Wilhelm, who spent two decades crafting fragrances for global brands, this revolutionary collection strips away the marketing glamour and fictional narratives typically associated with perfumes. Instead of elaborate stories and luxurious packaging, PERFUME.SUCKS presents pure, honest formulations where ingredients speak for themselves. Each creation is an open-source blend of synthetic and natural raw materials, with complete transparency about its composition. This is not just perfume – it's a statement against industry conventions, inviting wearers to experience scent in its purest form and create their own stories.
