Bruno Jovanovic

Bruno Jovanovic is a renowned perfumer known for his innovative approach to classic fragrance concepts. Born in France, he studied Physics and Chemistry at Université Pierre et Marie Curie before graduating with top honors from ISIPCA, a prestigious perfumery school. Jovanovic's career spans over 20 years, during which he has worked in both New York and Paris. He joined Firmenich as a Senior Perfumer in 2021, after a long stint at IFF. His style is characterized by a blend of classic elegance and modern innovation, often drawing inspiration from daily life. Jovanovic is particularly fond of patchouli and advocates for simplicity in fragrance creation. He has created successful fragrances for brands such as Hugo Boss, Coach, Paco Rabanne, Calvin Klein, and Frédéric Malle. Notable creations include 'Monsieur' for Frédéric Malle, which showcases his love for patchouli, and 'Dries Van Noten' par Frédéric Malle, a unique 'Flemish oriental' fragrance[10].